Monday, April 4, 2011

Megan's Fun Facts: Colored Stones from Brazil -- EMERALD

Emeralds have the most beautiful, intense and radiant green color imaginable. Known as the birthstone for May and the traditional gift for the 20th and 35th wedding anniversary stone, the green color represents life, renewal, harmony, beauty and constant love.


Part of the beryl family, the emerald has traces of chromium and vanadium which are responsible for the fascinating color. Normally, these two elements are concentrated in different parts of the Earth's crust to beryllium, so the emerald should, strictly speaking, not exist at all. But during intensive tectonic processes such as orogenesis, metamorphism and erosion of the land, these contrasting elements found each other and crystallized out to make one of our most beautiful gemstones.

The emerald’s hardness protects it from scratches, but its brittleness and many fissures can make cutting, setting and cleaning rather difficult. The high value of the raw crystals and the frequent inclusions makes cutting emeralds especially challenging. Gem cutters have developed a special cut just for this gem, naturally, called the emerald cut. The clear design of this rectangular or square cut with its beveled corners brings out the beauty of this valuable gemstone and protects it from mechanical strain.

Today, many emeralds are enhanced with colorless oils or resins. This is a general trade practice, but it does have the consequence that they react very sensitively to inappropriate treatment. For example, they cannot be cleaned in an ultrasonic bath. The substances that may have been used by the cutter during his work, or applied subsequently, seal the fine pores in the surface of the gem. Removing them will end up giving the stone a matte appearance. For this reason, emerald rings should always be taken off before hands are submerged in water containing cleansing agent. Only seldom will a large emerald with good color and good transparency be found. That is why fine emeralds are so valuable. In top quality, fine emeralds are even more valuable than diamonds.

One of the world's largest is the so-called 'Mogul Emerald'. Found in 1695, it weighed 217.80 carats and was 10cm tall. Prayer texts are inscribed on one side and magnificent floral ornaments on the other side. This legendary emerald was auctioned by Christie's of London to an unidentified buyer for $2.2 Million on September 28, 2001.

Brazil is one of the largest volume producers of emerald in the world, and the states of Minas Gerais, Bahia, and Goias have the largest deposits in the country. Significant emerald deposits in Minas Gerais are found at the Capoeirana mine and Itabira mine in Nova Era, Municipio Itabira. Brazil has been known to produce large rough emeralds up to 200 carats in size.

Friday, April 1, 2011

Brazilian Gem Show: April 7th; 3-8pm


Amerigem is excited to announce the return of our Brazilian friends Jose and Marcello Fernandes for another BRAZILIAN GEM SHOW on Thursday, April 7th from 3:00 pm - 8:00 pm!


Stop in to see the wonders of Brazil in Emeralds, Amethyst, Tourmaline, Aquamarine, Alexandrite, Topaz and many more. Meet the cutters and buy direct from the source.





Have Amerigem custom design a one-of-a-kind piece of jewelry that is original, affordable and tells a story! Check out the photo gallery on our Facebook page (www.facebook.com/amerigemdiamonds) for custom pieces with Brazilian gem stones!




Enjoy cocktails as you check out all the wonders of Brazilian gemstones!


This is a one day event, so you do not want to miss out on this opportunity!


We hope to see you all on the 7th!

Saturday, February 26, 2011

Special Diamond Event!


Amerigem brings you value, security, service and a guarantee unmatched by our competitors. Isn't it time you get what you want?

Stop by our website for more information!
www.amerigemdiamonds.com



Friday, December 31, 2010

Happy New Year!!



We would personally like to thank you for making Amerigem your
jeweler in 2010!

It’s hard to believe it’s been 10 years since Amerigem was founded in a small office in Urbandale. We are looking forward to celebrating our 10th Year Anniversary in 2011!

We are working on several exciting things this year. Our new website is now up and showcasing a lot of our product. We continue to load images of our custom work daily. Please check it out at www.amerigemdiamonds.com. If you are on Facebook, please “Like” the Amerigem Diamonds Fan Page for special events and deals in the coming year.

As the economy strengthens, it is more important than ever consumers support local businesses and that your money stays in the community we live in. We are here for you providing services, products, education, selection and friendship.

We are excited for a new year and look forward to serving you with all your
jewelry needs for years to come!


Wishing you a Blessed New Year!

Bruce & Gina Owen,
Megan O’Neill & Lee Hallagin

Saturday, December 11, 2010

And The Winner Is ...


Amerigem is pleased to announce the winner of the
Southern African Diamond iPad Giveaway!
---

Congratulations
Josh & Kristi Dewes!


Thank you to those who purchased a piece from our Southern African Diamond Private Collection and to everyone who attended our Holiday Diamond Event weekend!


Stay tuned for more giveaways in celebration of our 10th Anniversary!

Thursday, December 9, 2010

RingFinder App

Are you getting engaged soon?

Do you know someone who is looking at rings?

Check out the brand new, easy-to-use RingFinder App for iPad, iPhone & iTouch!



Southern African Diamonds welcomes you to the cutting edge of bridal jewelry with the RingFinder App. Find the perfect engagement ring as your browse through gorgeous images of this exclusive collection. Easily share your favorites with friends or that special someone. View pricing and diamond specifications alongside stunning jewelry images. Sign up for the Bride of the Month Contest on Facebook for a chance to win fabulous prizes.

:Features:
  • Browse through amazing images of the entire collection
  • Filter by Price or Search by Ring Name and SKU
  • Quickly see ring options and pricing
  • Share the perfect ring through email or Facebook
  • Find a Store. Look up the nearest retail or online store to purchase or learn more
  • Always up-to-date! The collection stays synchronized, bringing you the latest pricing and additions to the collection as they are available!

It's never been easier to fall in love with a Southern African Diamond!


Stop by Amerigem to see the Bridal Collection in person!